What's on your collar?

We believe pets deserve comfort & safety and owners deserve peace of mind.

Machine Shop to Personify Pets

Growing up in a machine shop, you dream about creating a product of your own.

We started this business in 2017 with one simple goal: create a stylish tag to keep pets clearly identified. We have grown to learn the many problems people and their pets experience with hanging metal tags. Traditional metal tags can be noisy, irritating, and even unsafe. They get lost, they fade, and that annoying jingle can cause hearing loss over time.

It became our new mission to make people aware
of the dangers of hanging metal tags and provide a simple solution

PERSONIFY PETS

Jayson & Duke

Hey! My name is Duke, and the fellow with the beard is my dad, Jayson. He's an engineer by day and helps me take care of my human mom, brother, and sisters in the evenings.
It's pretty cool that he and my friend Kevin invented the Personify Pet ID tag to ensure that dogs all over the world stay safe and comfortable. We don't have to hear that annoying metal jingle from our tags anymore!

OUR WHY!

Why BioThane®?

We don't just pick our materials out of a hat. Watch Jayson as he explains why we chose BioThane® to make our collars and leashes.

  • Safe: Made from soft, non-toxic silicone that’s gentle on fur and won’t cause injury during play or sleep.
  • Silent: No more jingling tags keeping you up at night — our tags are completely quiet.
  • Secure: Durable, waterproof, and engraved with permanent details, so your pet’s info stays protected and readable no matter what.

Why Martingale?

We offer three types of collars for your pet:
• Adjustable
• Custom-fit
• Martingale
But why? Well, some dogs require a bit more security. Here, Kevin talks about how Chief was the inspiration behind our Martingale collar.

PERSONIFY PETS

Kevin & Chief

Greetings! I'm Chief, and this is my partner in crime, Kevin. I've been the inspiration behind some of the products that we have invented.
I'm what you might call an "escape artist," a "true hunter," so an everyday collar and tag are just no match for me.
Knowing that my dad and Jayson are working hard to keep dogs like me safe is pretty cool.

Meet the Personify Pack!

We're not the only members of the Personify Pack. We have more than 40,000 pack members, and we want you to join too!
Just send us a picture of your pet sporting Personify Pets gear, and we'll not only keep you up to date on new products and promotions but your pet just might be featured in one of our social media posts!
To get started, fill out the form below.
Welcome to the pack!